Making it easier for parents to say yes. 

KIPP NYC is a network of public charter schools in New York City preparing students in underserved communities for success in college and life. Their schools are excellent. Their story deserved a digital home that made that obvious.

Enrollment starts with trust. Prospective families were landing on a site that served many audiences at once: current families, staff, donors, and press. The people who mattered most, parents deciding where to send their kids, had to work too hard to find their answer.

KIPP NYC College Prep High School had its own story to tell, with a distinct value for families choosing a high school. That story was buried inside the larger network site.

We redesigned the organizational website around the family journey. Clear paths for prospective families, simple language, and enrollment actions that are impossible to miss.

Then we created a dedicated microsite for KIPP NYC College Prep High School, showcasing its unique value with its own voice and its own front door.

• Organizational website redesign focused on family recruitment
• Dedicated College Prep High School microsite
• Six-page CPHS enrollment microsite with exit-intent and Quick App
• Messaging aligned to the questions parents actually ask
• Enrollment-first information architecture

A digital presence that matches the quality of the schools. Parents get their answers faster, the College Prep High School stands on its own with a dedicated enrollment microsite and streamlined Quick App, and the network has a platform built to grow with it.