The MAPFree self assessment

How aligned is your message?

Twelve questions, about two minutes. You get a score, a read on where the message breaks down, and the one thing worth fixing first. No email required to see your result.

Score yourself

Answer honestly. That is the whole trick.

Four areas: clarity, distinction, consistency, activation. Three questions each.

Clarity

Can a stranger repeat what you do after one read.

Someone outside your industry can explain what you do after reading your homepage once.

Your leadership team describes the organization the same way, without notes.

You can name your ideal client in a sentence, not a category.

Distinction

Whether your message could be swapped with a competitor's.

If a competitor put their logo on your website copy, it would read as false.

You lead with a point of view, not a list of services.

Prospects choose you for a reason other than price or availability.

Consistency

Whether the story holds from website to sales call to proposal.

Your website, proposals, and sales conversations tell the same story.

You have written messaging pillars or voice guidelines your team actually uses.

A new hire could write on brand in their first month.

Activation

Whether the strategy is actually in market, not in a deck.

Your current strategy is live in market, not sitting in a deck.

Your website reflects what you sell today, not what you sold two years ago.

You know which messages bring in your best fit clients.

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What this is

A short version of the first hour of a MAP.

The Messaging Alignment Plan starts by finding out where your story is strong and where it falls apart. This scorecard asks twelve of those questions. The real thing asks a lot more, with your team in the room.