Founder-led, by design.
Built for organizations that can't risk being misunderstood. Two founders, one mission, and no junior staff between you and the work.
Why CURE exists.
CURE is a consultancy founded in Richmond in 2019 to serve organizations doing ambitious and critical work. The kind that doesn't fit neatly into templates or trends. Public agencies. Mission-driven enterprises. Professional services firms with multiple audiences and high stakes.
We specialize in the space where strategy meets execution. Where clarity isn't just helpful, it's operational. Where getting the message right unlocks everything else.
We lead with clarity, deliver with precision, and bring structure to complexity. We believe excellence is achieved when the work and the experience are held to the same standard.
And we come with a point of view. Most consultants show up neutral. We don't. We arrive with a first perspective, not to impose it, but to accelerate the conversation and help you get to clarity faster.
The people who do the work.
Kasey Hayes, MBA
Co-Founder & PartnerPeople first, then products. Kasey co-leads messaging strategy and drives CURE's research, paid campaigns, and social work, the discovery and reach everything else is built on. Before CURE she led marketing for one of the largest global manufacturers of aviation safety equipment and showcased groundbreaking clinical trials for the University of Miami's Miller School of Medicine. She mentors at Startup Virginia's Idea Factory and serves on the EO Richmond board.
Alex Brito
Co-Founder & PartnerMessaging, systems, and the builds that carry a story into the world. Alex co-leads messaging strategy and heads up web and digital: websites, platforms, and AI tools, from discovery workshops through launch. Before CURE he co-founded Upchurch Chocolate and took it through a high-growth startup accelerator to a successful exit.
Four commitments, every engagement.
These aren't values on a poster. They're how the work actually runs, and clients will tell you the same.
Identity first
The MAP is our signature offering. We lead with strategy and positioning because it leads to better outcomes and less rework.
Founder-led, always
We're a small team by design. Every engagement is led by a founder. The people who discover your story are the same people who write it, design it, and build it.
Build and maintain
We don't just launch and leave. Every engagement is built to live and improve after launch day.
True to the people it serves
Our client set includes education, workforce, government, and legacy institutions. The work has to feel true to the communities it reaches.
across education, government, healthcare, and the trades
of strategy-first engagements
clients who come back for more
every project is founder-led
Where we're at home.
Let's talk.
If you're ready to move from scattered to aligned, from overlooked to understood, we should meet. A 30-minute conversation will tell us both whether CURE is the right fit.
Prefer email? hello@cureagency.com