The whole Y, finally visible.
Messaging alignment and a website redesign for a community institution that does far more than most people know.
ymcarichmond.org today
The organization
The Greater Richmond YMCA strengthens the foundations of community through youth development, healthy living, and social responsibility.
The challenge
Everyone knows the Y. Almost nobody knows everything the Y does. Programs, childcare, camps, community health: the breadth was invisible, and the messaging varied branch to branch.
What we did
We aligned messaging and organizational strategy, then redesigned their website to carry it.
- Organizational messaging alignment
- Website redesign around the full scope of programs
- One voice across branches and programs
- Program finder and branch locator built around the member journey
The outcome
A website organized the way the community actually thinks about the Y: Move, Play, Learn, Connect, Give. Programs are findable, branches are one tap away, and the full scope of what the Y does is finally visible in one place.
Related work
Sound familiar?
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