Making history findable.
Messaging alignment and a website with dynamic directories for Virginia's Department of Historic Resources.
dhr.virginia.gov today
The organization
The Virginia Department of Historic Resources preserves and promotes the Commonwealth's rich cultural heritage, from historic registers to highway markers.
The challenge
Departments doing important work, invisible to each other and to the public. Internal communications and public positioning had drifted apart, and the old site made finding anything a research project of its own.
What we did
We aligned messaging across departments, clarified internal communications and public positioning, then redesigned their website.
- Cross-department messaging alignment
- Internal and public positioning
- Website redesign with dynamic directories
The outcome
The new framework gave every department one way to talk about the work: Identify, Educate, Connect, Equip. Within 18 months, DHR's LinkedIn following grew from 50 to over 1,100, and the refreshed digital presence made each department's work findable by the public and by each other.
Sound familiar?
If this is the problem you are living with, a 30-minute conversation will tell us both whether CURE is the right fit.
Prefer email? hello@cureagency.com