Real stories beat bureaucratic language. Every time.
A campaign is your message at full volume. We plan and execute launches and integrated campaigns that put real people and real stakes at the center, because that's what moves someone from aware to acting.
Our statewide foster care recruitment campaign for Virginia was built on video stories of real foster families. It cut through the bureaucratic language that usually surrounds government programs and drove measurable increases in family signups.
- Campaign strategy and creative platforms
- Launch and rollout planning
- Video storytelling and production direction
- Paid, organic, and earned media planning
- Landing pages and conversion paths
- Measurement and reporting
Outcomes over tactics.
Many organizations come to an agency asking to amplify a pre-built plan, when the audience they need is not where the existing tactics point. So we start with discovery, not a media buy. More than once, a client has asked for one service and discovery revealed the real problem lived somewhere else entirely.
We are results focused and not married to tactics. Every campaign is pre-planned against industry benchmarks, so we know what good looks like before a dollar moves, and we concentrate on long-term value and revenue drivers rather than a services list.
And we always pair organic strategy with paid. The combination produces more durable awareness and engagement for the same investment.
The process, step by step.
Identify
A focused sprint to find unrealized revenue: audience analysis, our Perceived Marketing Effort audit, and a user engagement map of every touchpoint. We call out what to start, stop, or pause immediately.
Reach
Quick wins and impact planning: brand experience checklist, conversion planning, and a campaign success plan built on benchmarks, not hope.
Engage
Build and accelerate. Creative, landing pages, ads, organic calendars, email drips, and influencer partnerships, deployed and optimized continuously. We proactively expand on what earns engagement.
Acquire
Continuous growth and honest reporting: live dashboards during the flight, and a final campaign wrap report that documents what happened and what to sustain.
impressions for the statewide foster care campaign
Meta CTR on the WATCH water safety campaign, 4x benchmark
of quiz takers gave their email in the Serve Virginia campaign
Questions we hear a lot.
Most clients start seeing movement within 30 days of campaign launch. We front-load the Identify sprint precisely so the flight starts with the highest-probability moves.
Whichever ones your outcome needs. Paid social, Google search and video, organic content, email, broadcast and streaming, influencer partnerships, landing page systems. We are not married to tactics, and we will tell you when a channel is wrong for you.
We pre-plan against industry benchmarks for your category, so projections are grounded in real numbers. Our statewide campaigns have consistently run three to four times category benchmarks on engagement.
Detailed monitoring during the flight so decisions happen while they still matter, and a final wrap report documenting performance, learnings, and what to sustain after the campaign ends.
Both, on purpose. Organic and paid in tandem produce more durable awareness for the same investment, and we build calendars and templates your team can sustain after the flight.
Yes. Our statewide campaigns for foster care recruitment and child drowning prevention were built on real family stories, developed with the care those stories deserve. Sensitive story development is a documented part of our process.
Ready to make some noise?
If this is what your organization needs next, a 30-minute conversation will tell us both whether CURE is the right fit.
Prefer email? hello@cureagency.com