In close collaboration with Fuel Digital, our development partners, we strategically designed the user interface and user experience (UI/UX) for the new website of the Shenandoah Valley Tourism Partnership. Our primary goal was to capture the essence of exploration and adventure associated with the brand, while incorporating keyword research findings to adopt a forward-thinking “guide-centric” approach.
By curating Visitor Guides that offer expert tips and recommendations on various locations throughout the region, such as “24 Hours of Elevated Eats in the Valley” and “Top Natural Novelties to See in a Weekend,” we aimed to provide valuable resources for tourists. Additionally, the website showcases upcoming events, highlights key attractions in the Valley, and features unique landing pages dedicated to each town and region within the Shenandoah Valley Tourism Partnership.
As the appointed agency of record (AOR), we are responsible for executing comprehensive marketing campaigns on a quarterly basis, with the objective of driving increased website traffic and attracting visitors to the area. Our strategic approach to marketing has yielded positive results, as demonstrated by the following initiatives.