CURE was proud to partner with The Kluge-Ruhe Aboriginal Art Collection at the University of Virginia to develop a one-of-a-kind digital exhibition site for their upcoming exhibition, “Madayin.” Maḏayin is the result of a six-year collaboration between Kluge-Ruhe and Indigenous knowledge holders from the Buku-Larrŋgay Mulka Centre in northern Australia.
To set the context for the digital exhibition and to promote the in-person exhibition, the CURE team created a digital sub-brand for Kluge-Ruhe utilizing the art pieces from the Madayin exhibition. Custom icons for their narrative and clans were designed by simplifying down complex ideas to be distinct and recognizable for the audience in a digital sphere.
The Madayin Digital Exhibition was built to provide an interactive way for both digital and physical visitors to learn more about the Kluge-Ruhe collection of works. Our team built out several unique ways for users to navigate within the large collection of works.
A styled Google Map with dynamic location points allows a user to sort works by location. Clickable hand drawn icons and patterns allow the user to learn more about the storylines of the Yolngu people, as well as their clans. Every piece of information on the website is relationally linked with other areas of the site, creating an expansive network of related content which ensures that every visitor to the site receives a customized experience within the digital exhibition.