The Diary Market is a food hall in Charlottesville Virginia, with vendors from many corners of the globe. Retro Hospitality approached CURE to raise brand awareness, drive visits to the market and associated partners, like Starr Hill and the Milkman’s Bar, and gain followers on Instagram. The campaign was built to direct users to a landing page designed and developed by CURE that contains an itinerary to plan the ultimate foodie getaway. The Foodie Bucket List Itinerary features highlights to business partners of the Dairy Market like local wineries and restaurants that serve as a perfect opportunity for cross-promotion.
Utilizing the overall campaign’s design style, the landing page highlights the Dairy Market’s offerings as well as the tastes of the Charlottesville area. Visitors are encouraged to explore and interact with local attractions, shops, restaurants, and Dairy Market merchants.