CURE was selected to implement a full brand development for the new Advance Auto Parts DE&I initiative. This includes their corporate headquarters in Raleigh, NC and their 4,000+ retail locations. We have created custom logos, icons, gradients, image treatments, and presentations, to encapsulate each of their seven diverse networks. Each network represents a program concentration such as ICON, the International Cultural Opportunities Network. The overall purpose of the project is to “Promote true allyship by building an inclusive workplace that places people first.”
The branding and messaging work has been introduced across the organization by the Office of Diversity, which included multiple mainstage virtual events hosting notable speakers and celebrities.
CURE is currently engaged in a partnership with the Advance Auto Parts team to expand upon their DE&I offerings throughout 2022.