We created the UI/UX for the Shenandoah Valley Tourism Partnership‘s new site, in partnership with our dev friends at Fuel Digital, to reflect the brand’s exploration and adventure emphasis while also utilizing keyword research to inform a new ‘guide-forward’ approach to the website. The Visitor Guides are curated with tips and recommendations of locations to visit throughout the region, such as 24 Hours of Elevated Eats in the Valley and Top Natural Novelties to See in a Weekend.  The site also showcases upcoming events, highlights attractions across the Valley, and hosts unique landing pages for each town and region within the Shenandoah Valley Tourism Partnership.

We currently serve as this organization’s AOR, implementing complete marketing campaigns by quarter to drive site traffic and area visitors, seen below.

Seasonal Marketing Campaign

Following the design of the website, CURE had the opportunity to refresh the full marketing plan with an emphasis on paid digital strategy of Shenandoah Valley Tourism Partnership (SVTP). Our first full campaign concentrated on highlighting the ‘things to do’ category pages within the website and produced 988,000 impressions, reached over 500,000 people and garnered close to 10,000 click-throughs to the site. 

Following the initial launch push, we then created an annual campaign, entitled ‘Limitless Boundaries’ to encourage exploration and education around what actual ‘makes up’ the SVTP region. Throughout 2021, CURE ran Winter, Spring, and Summer Campaign, all with corresponding landing pages and email blasts. Our creative intentionally emphasized outdoor specific activities and promoted local businesses. 

To keep things fresh for the upcoming year, we switched gears on a new campaign direction and design as well as created a bespoke Dashboard to deliver results readily and easily to our client, currently in use.