Rebranding an innovative leader in orthodontics. 



Identity Design

Brand Collateral

Print Design

Email Design

Social Media Design

Content Strategy


Web Design

CURE had the opportunity to redesign an established and distinguished orthodontic practice in Northern Virginia. We were asked to lead the rebranding process and create a new digital presence for Dunegan Orthodontics, as a result of the addition of a new doctor to the practice. 

Located in a growing region of Northern Virginia, Dunegan Orthodontics, sought to attract families and young adults with their new brand identity,  in addition to changing the name. After understanding their differentiators and competitors, our rebranded focused on amplifying their status as a preeminent Invisalign Center. Our work together resulted in a visual direction, logo, website, merchandise, social media graphics, and email communications. We continue to remain a partner and AoR for Dunegan & Cole.