Creating a 90th anniversary brand to reflect the iconic history of a movie palace.


THE Byrd Theatre


Brand Extension

Print Design

Product Design

The Byrd Theatre is a long-standing 1,200 seat cinema house in Richmond, VA. CURE was selected to create the theatre’s 90th year branding suite. This included a 90th-anniversary lockup logo which was featured onscreen prior to all films played during 2019, their anniversary year. CURE also created signage and custom banners in the theatre’s signature Art Deco style.

In celebration of the anniversary year, CURE designed a Kolsch ‘Big Screen Brew’ label with Three Notch’d Brewing Company’s RVA Collab House. The collaboration was served in the Byrd Theatre.